Corporate - Communications

I write in response to your Official Information Act request dated 30th January 2019. You requested the following information:

Please provide the total amount of spending on advertising in the past five financial years,by year, including financial year 2018/19 to date.

For each year, please break this down into how much of each annual spend was used ineach of the following categories:

• 1.Facebook and Facebook-owned properties (Instagram,WhatsApp)
• 2.Social Media Influencers
• 3.Other Social Media (e.g. Snapchat)
• 4.Search engine marketing (broken down by which search engine was used: e.g. Google, Bing, Yahoo! etc.)
• 5.Other online advertising
• 6.Television
• 7.Radio, including podcasts
• 8.Outdoor (e.g. billboards, buses)

Our Response is attached

Files

• OIA30012019 FLAHIVE MEDIA ENQUIRY Final Redacted